How It All Started
Lift is a family-run business operating out of Puerto Rico since 2010. We’ve been riding the products we’ve been making since the beginning, so the constant pursuit for the ultimate ride has always been a part of our DNA. We don’t cut corners. We just obsessively try to perfect.
In 2013, our co-founder Nick Leason- an engineer and avid surfer- came up with the idea for the original eFoil, applying the technology from smartphones, electric vehicles, and even drones into a board that would let its rider fly above any body of water without needing to be propelled by wind or waves.
When We Announced The Efoil Concept, It Immediately Went Viral.
It took years of R&D, components sourcing, design, and engineering, but once it was ready, there was no doubt that it deserved a worthwhile place on the cutting edge of water sports. It took on a life of its own and we’re now very proud to say that we’ve shipped thousands of boards world-wide from the same facility where we started.